Apple Inc is a multinational technology company based out of California, United States. Apple specializes in a range of products and services that mainly include computer electronics, computer and Smartphone software, and other related online services. It also is a renowned PC Vendor and Smartphone manufacturer. Coming to the historical aspect, as to how this Giant came into being, it’s a very interesting story of ups and downs and full of thrills. Apple was conceived in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne and grew rapidly but as different issues emerged between the founders, Steve Wozniak left Apple in 1985 followed by Steve Jobs and he later founded Next. After struggling a bit with Apple, Steve Jobs was brought back into Apple and then followed the upward trajectory from which Apple as a company never looked back and with the introduction of the iPhone 2007, it only soared to new heights.
Apple offered a diverse range of products and services that covers almost every single domain that a technology company could provide. It ranges from Hardware to Operating Systems to Software and Services. In this blog, we will discuss some of these products and services briefly so let’s get started with them:
Products and its Services
iPhone
Still, remember the buzz which Steve Jobs created with the launch of the iPhone way back in 2007? Yes, the iPhone still maintains its market as a high-end product. Various breakthrough features were introduced with the iPhone launched in 2007 with a strong glass display, which is popularly called today as the ‘Gorilla Glass’. There have been 15 major models of the iPhone that has come from its release in 2007. It works on its Operating system popularly known as the iOS and its own Apple Processor.
MacBook
The first-generation MacBook was again introduced by Steve Jobs in 2006 and there have been various generations and models of MacBooks that followed the initial release. It was presented by Jobs in 2008 as the thinnest laptop in the world back 2008 backed by powerful OS and processors. The present MackBooks exist in 2 models broadly – MacBook Air and MacBook Pro and they too have many sub-models depending upon the OS power and memory.
Safari Web browser
Safari is a web browser that is provided by Apple Inc and has replaced Internet Explorer as the default browser which used to come with Apple products. It was also briefly offered on Windows PC in the period between 2007 to 2010 and was discontinued later. Safari offers a range of benefits from Private browsing which doesn’t leave behind a trail of history to archive web content to searching through bookmarks and a range of other benefits. Presently it occupies the second largest market share after Google’s Chrome browser.
iCloud
iCloud was launched by Apple in October 2011. It is a cloud storage and computing service which is provided by Apple Inc. It stands as one of the main competitors to Google Drive in the market. iCloud provides a range of services like storing documents, music, videos, or for that fact, any file which occupies space to be stored remotely upon the cloud and that can be accessed through any internet-enabled device and also assists users when their apple products are lost.
Apple Watch
In the domain of wearables too, Apple has made its space and quietly profoundly. With the launch of the Apple Watch in 2015, it became one of the best selling wearable watches in the world. Apple watches primarily works in conjunction with Apple iPhone but can also be separately connected to independent wifi devices. At present, there exist eight different models of the Apple Watch in the market.
Apple TV
Apple TV is a small network appliance that can play the audio or video or multimedia formats to TV or externally connected devices. Despite all the efforts, Apple TV has not been able to gather momentum as it was expected by Apple and it has launched Apple TV+ to reinvigorate the vertical and remains to be seen how it will perform in a long term.
Siri
Siri is a virtual assistant that comes embedded in various of Apple’s products like iPhone, macOS, watchOS etc. It works on various cutting off technologies like Machine Learning, Voice recognition etc. Voice control and gesture-based control are the top features that Siri provides and who doesn’t like to just use the voice search over the keypad based search, so try once Siri to know how efficient this service of Apple is for sure.
These are only a few of the products and services which we have mentioned but there exists a plethora of other products and services which Apple provides like Apple Music, iPad, FaceTime, iTunes and a range of other products and services.
Branch Locations
Apple has a range of stores all over the globe and has its offices for work in various countries too. The Headquarters of Apple is located at 1 Apple Park Way Cupertino, California, 95014-0642 United States. It has more than 500 stores and outlets spread over 25 countries across the geographical region. The present CEO of Apple is Tim Cook.
The official website of Apple Inc is www.apple.com
Apple employs around 147,000 employees today and has been in operation for more than 45 years now
Why it’s popular
Ahead of its competitors
This is one of the things which Steve Jobs brought to the core of Apple as an organisation. The ability to think out of the box and do things that its competitors are only thinking of. And at presently with huge profit margins, Apple also has the cash in the Kitty that can be spent on R&D efforts and other various manufacturing which can create the state of the art technologies and hardware that stand out in the market.
Smooth Experience for users
Not only the seamless experience and use which Apple provides, but also coupled with the overall aesthetics of the products which Apple provides is unparalleled in the entire market segment.
Marketing Strategy
Again the credit goes to its founder Steve Jobs for bringing in the market and employing some of the best marketing techniques which have given it the market share and reputation over the years. With the Premium pricing, it attracts a segment of the population that wants to go for standout devices and other products and services which Apple has to offer.
Integrated Devices
Apple products are renowned for their build quality and the overall integration at two levels. The first level of integration is the integration of its software and hardware in a seamless manner and the next layer of integration which are mentioned is its connectivity across a range of its products like iPhone, Mac, Apple Watches and many other products it’s which creates a holistic and comprehensive user experience. And this second layer of integration also tempts the customers to go for other products and services which Apple has to offer. So this creates a ripple effect and leads to higher sales and market share.
Services
Apple has several outlets spread over geographic regions and almost all the major countries. These outlets known as the Apple store not only provides the sale of their products but also provides spare services which make the servicing seamless and cumbersome. Apple also has many tie-ups with various financial organizations which provides the facilities of EMIs which makes the products which are high prices accessible to the Middle class and has expanded the market share of Apple to a great scale in the past few years.
Being one of the top-performing companies financially too helps Apple a lot in putting that additional funding in overall product development and the brand name which Apple has earned over the years will be difficult for its competitors to beat. Steve Jobs set parameters and ethos remain at the core of innovation and work culture at Apple as an organization.