The idea of augmented reality has recently gained a lot of attention from everyone who matters in the IT industry. The phrase has developed into somewhat of a buzzword and seems to be constantly appearing. It can, however, be challenging to define for those of us who aren’t IT professionals. What precisely is augmented reality, […]
Digital Marketing Opportunities in BRIC Countries
Let us start this blog with a simple question. If there can be a single metric that the businesses have to see for expansion, then what shall be that metric? That metric as we feel can be the growth potential of a particular segment of industry. With political and economic turmoil in Brazil and Russia, […]
A Brief Digital Profile of India – A Sea of Opportunities
It was always believed from the time when the Internet came that India and China will be the biggest markets in decades to come. China, as expected, took off early and no one expected that India will catch up quickly and will see such a huge rise in the number of users on the internet […]